2025 marked a major milestone for us at RNR Tire Express – 25 years of serving customers, supporting communities, and building a brand rooted in purpose. To celebrate, we launched our largest customer giveaway to date, awarding $25,000 in prizes to customers across the country throughout the month of December.

For us, this wasn’t just a promotion. It was a thank-you.

Throughout the month, customers had the chance to win daily instant prizes, weekly major awards, and one unforgettable grand prize – the Ultimate Ride Makeover. That grand prize included new tires and wheels, a gas card, professional detailing, a year of tire maintenance, and credit toward vehicle upgrades. Additional winners received new tires and wheels, gift cards, discounts, and branded merchandise.

What makes this celebration especially meaningful is what it represents. For 25 years, we’ve built RNR Tire Express around a simple belief: to serve, not just provide service. That mindset shows up in our flexible payment options, our commitment to affordability, and the way our franchisees connect with their local communities every day.

As CEO Adam Sutton shared, this anniversary giveaway was our way of saying thank you to the people who have trusted us over the years. It also reflects the strength of our franchise system – one that has grown from a single store into a national brand while staying true to its community-first values.

For our franchisees, initiatives like this drive customer engagement, build long-term loyalty, and reinforce what sets RNR apart in the tire and wheel industry. It’s another example of how our brand supports local owners while continuing to invest in the growth and recognition of the system as a whole.