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About RNR

Meet The RNR Franchise Support Team

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RNR Tire Express Corporate Culture

We work hard to create valuable and trusting win-win-win relationships with franchisees, suppliers, and customers. We value the time, money, and energy franchisees invest in their businesses and we are determined to continually offer them the products, support, and value-added services they need to stay profitable and competitive. Our franchisees believe this, which is why more than 80% of our franchisees currently own more than one location.

VP of Franchising Vincent Ficarrotta

Vincent Ficarrotta

VP of Franchising

“There’s a great deal of satisfaction in seeing a store open and a franchise owner becoming successful.”

Vince directs RNR franchising, from establishing territories and awarding franchises, to assisting with site selection, lease review and store layout, and so much more. He’s also a liaison for our home-office support staff, operations team and vendors. Vince first went to work in the Rent-To-Own industry for Larry Sutton in 1981 as a 19-year-old driver for Champion TV & Appliance Rentals and advanced quickly through its ranks. He served as SE Regional VP of Real Estate for Home Choice/RentWay and eventually helped Larry create the format to franchise RNR in 2003.

“Due to my start in RTO I enjoy staying close to the stores and relish interacting with customers and seeing them become ambassadors for the brand,” says Vince. He has four children ranging in ages from nine to 30-years old: Jaxon, Sara Antonia, Vincent IV, and Gina Marie. He works out regularly, competes in sprint triathlons and admits to being a Zumba enthusiast. He’s a past president of THAN, Tampa Homeowners, Association of Neighborhoods and sits on the board of his local homeowners’ association.

Franchise Director Tracy Cintron

Tracy Cintron

Franchise Director

“The Franchisees are the foundation of RNR Tire Express and their success is our success. I enjoy working with brand new zees that have just signed to the seasoned veteran that may just need a little assistance.”

Tracy joined the team in 2018 as our Franchise Director. She assists franchisees in every facet of the business; including, but not limited to: new store opening support, coordinating franchise store / personnel development, organizing franchisor supporting documentation and assisting with franchise sales lead. Tracy came to RNR from another franchise / RTO company, Buddy’s Home Furnishings, where she held the same role there for 7 years.

Tracy is married and lives with her two dogs and often many other rescue pups that need a place to crash. She is an MBA graduate of Nova Southeastern University, President of a small nonprofit called Friends of Hillsborough County Animal Shelter and also the Vice President of an animal rescue.

Director of Franchise Operations Ryan Schrader

Ryan Schrader

Director of Franchise PERFORMANCE

“I’m an expediter—a problem solver for our franchise owners.”

Ryan wears many hats, in addition to vendor relationships and training, he helps vet products and makes recommendations to franchise owners. “Larry (Sutton—RNR founder and CEO) says I have a hat rack longer than many can see,” says Ryan. “I’m typically the first point of contact for helping our franchisees find solutions to their problems.” Ryan has been with RNR since 2007. Before RNR he was with a financial organization and helped grow the company to over 200 employees helping people across the country. “I enjoy helping people succeed. My goal is to make sure they get off on the right path and continue to be successful on their own. It’s great to be able to help people meet and exceed their goals.”

Ryan and his wife have been married since 2012 and have two rescue dogs. He spends his free time outdoors either fishing, boating, trail riding or shooting competitively.


Franchise Sales Director / Trish Deschenes

Trish Deschenes 

Franchise Sales Director

“I love educating candidates on the incredible opportunity that RNR Tire Express offers. I have a passion for helping others achieve business ownership through franchising and seeing their dreams become a reality.”

Trish joined the RNR Family as the Franchise Sales Director in 2023. Her primary responsibility is to grow our franchise footprint through educating candidates on franchising, the RNR Tire Express business model and introducing them to the company’s culture, a key differentiator for the franchise. She guides candidates through our discovery process, ensuring they meet the qualifications required to be awarded an RNR Franchise. Previously, she served as the Sr. Director of Franchise Development for another brand and has over 13 years of franchise experience, specializing in operations, relationship sales and brand development.

Trish, her husband, two children, dog, lizard and turtle live in Colorado where they love spending time outdoors, hiking, listening to music, playing sports and spend all their free time dreaming up their next beach vacation!

Franchise Training / Development Specialist Edward Londeau

Edward Londeau

Franchise Training / Development Specialist

“I believe the success of any company is determined by the culture it creates, the mission it supports, and their vision and values. It takes more than just great products and a big bank account. A strong culture is essential.”

Edward, or as everyone calls him, Ed, has been with RNR Tire Express since 2010, where he served as a store manager from 2010 – 2018. He now utilizes his expertise in training franchisees and their team members as our Franchise Training / Development Specialist.

“I’m a car guy and am grateful to have the support of my wife and two young daughters. When time permits, you will find us working on our family’s old school Camaro or showing it off at a car show.”

Financial Controller Susan Vice

Susan Vice

Financial Controller

“We continually work to streamline our processes and invest time in your business as if it’s ours.”

Susan Vice has been our Financial Controller since October 2020. Ms. Vice has spent the majority of her professional career in a leadership role within some of the nation’s largest restaurant groups. During that time, she worked on behalf of both franchisees and franchisors.

Susan is a dog mom and avid runner. She enjoys traveling the world with her partner, Glenn, listening to live music, and volunteering in her community.

National Marketing Director Candace Lovett

Candace Lovett

National marketing Director

“From digital to traditional media, rest assured you have the benefit of a national marketing team working for you every day to help grow your business.”

Candace has been with RNR Tire Express since 2019. Prior to joining the team, she held roles in marketing, merchandising and event management, but most notably, led the marketing department of a national mortgage corporation developing and implementing marketing strategies, managing production of creative assets, and coordinating special events. Currently, she leads the national marketing team, oversees strategic planning and initiatives for RNR locations nationwide, and works to expand the size and scope of all marketing efforts.

Candace enjoys spending time with her two dogs, traveling, spend time outdoors, biking, kayaking or going to the beach.

Franchise Training / Development Specialist Edward Londeau

Jason Sexton

Creative Director

“We strive to stay ahead of the marketing curve and to make a connection with our customers and franchisees.”

Jason has helped oversee design and creative direction of RNR for over 18 years. With his experience of working with store managers, staff and franchise owners and operators, he has been able to bring many of their ideas to life. From local events to national promotions, Jason has helped do it all. His desire to learn new and innovative programs as well as new marketing arenas has helped keep RNR at the forefront of the tire and wheel genre.

When he isn’t behind his desk working on the next project or promotion, you can find him spending time with his wife and 3 year old daughter. Both of whom love the water and are always looking for the next pool to invade.

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