As RNR Tire Express marked its 25th anniversary, the brand turned the milestone into a nationwide customer appreciation campaign that showcased the power of community engagement. The month-long celebration featured 31 consecutive days of giveaways, ultimately awarding more than $25,000 in prizes to 25 winners and generating over 33,000 entries from customers across the country.

The campaign culminated with grand prize winner Jeff Biddulph of Bradenton, who received an extensive vehicle upgrade package that included tires and wheels, gas and retail gift cards, detailing services, aftermarket upgrades, and additional automotive perks. Weekly prize recipients and daily instant winners further extended the celebration, reinforcing the brand’s customer-first philosophy.

According to CEO Adam Sutton, the anniversary initiative served as a reflection of the relationships RNR has built with the communities supporting its growth since 2000. Beyond the giveaway, the company continues to integrate philanthropy and local outreach into its operations through recurring seasonal campaigns and community support programs.