We work hard to create valuable and trusting win-win-win relationships with franchisees, suppliers, and customers. We value the time, money, and energy franchisees invest in their businesses and we are determined to continually offer them the products, support, and value-added services they need to stay profitable and competitive. Our franchisees believe this, which is why more than 80% of our franchisees currently own more than one location.
Adam B. Sutton is the CEO of DX3 Brands and RNR Tire Express, where he leads a Value DRiVEN approach to developing strong teams, scaling brands and creating meaningful experiences for customers and communities. With a unique background spanning creative, technology and executive leadership, he has helped scale multiple companies and produced work for some of the world’s most recognized brands. He is passionate about mentorship, partnerships and building businesses that create lasting impact.
Matthew Warren is COO of DX3 Brands and RNR Tire Express. He leads day-to-day operations across the franchise network, overseeing store performance, P&L management, training and development, strategic planning and operational execution. Matthew works directly with franchisees to strengthen store-level profitability, implement best practices across the system and drive consistent performance from onboarding through long-term growth. With a background rooted in developing people and systems, he is passionate about helping franchisees reach their goals through the operational model refined over two decades of franchise growth.
“There’s a great deal of satisfaction in seeing a store open and a franchise owner becoming successful.”
Vince directs RNR franchising, from establishing territories and awarding franchises, to assisting with site selection, lease review and store layout, and so much more. He’s also a liaison for our home-office support staff, operations team and vendors. Vince first went to work in the Rent-To-Own industry for Larry Sutton in 1981 as a 19-year-old driver for Champion TV & Appliance Rentals and advanced quickly through its ranks. He served as SE Regional VP of Real Estate for Home Choice/RentWay and eventually helped Larry create the format to franchise RNR in 2003.
“The Franchisees are the foundation of RNR Tire Express and their success is our success. I enjoy working with brand new zees that have just signed to the seasoned veteran that may just need a little assistance.”
Tracy joined the team in 2018 as our Franchise Director. She assists franchisees in every facet of the business; including, but not limited to: new store opening support, coordinating franchise store / personnel development, organizing franchisor supporting documentation and assisting with franchise sales lead. Tracy came to RNR from another franchise / RTO company, Buddy’s Home Furnishings, where she held the same role there for 7 years.
“I love educating candidates on the incredible opportunity that RNR Tire Express offers. I have a passion for helping others achieve business ownership through franchising and seeing their dreams become a reality.”
Trish joined the RNR Family as the Franchise Development Director in 2023. Her primary responsibility is to grow our franchise footprint through educating candidates on franchising, the RNR Tire Express business model and introducing them to the company’s culture, a key differentiator for the franchise. She guides candidates through our discovery process, ensuring they meet the qualifications required to be awarded an RNR Franchise. Previously, she served as the Sr. Director of Franchise Development for another brand and has over 13 years of franchise experience, specializing in operations, relationship sales and brand development.
“We strive to stay ahead of the marketing curve and to make a connection with our customers and franchisees.”
Samantha joined RNR Tire Express in 2025 and brings over a decade of experience in marketing and advertising across home services, consumer products, and direct-to-consumer industries. She has led brand strategy, product marketing, and go-to-market initiatives that have increased lead volume, strengthened customer retention, and driven meaningful sales growth. She is passionate about leveraging consumer insights and performance data to build authentic customer connections and drive high-quality lead generation.
“Add value to your people, and they’ll add value to everything else.”
Will Jackson leads People and Experience initiatives for RNR Tire Express, partnering with franchisees to strengthen culture, develop leaders, and elevate the customer journey. With a focus on practical leadership and intentional experience design, Will helps teams move beyond average and create lasting impact in their stores and communities.
“We continually work to streamline our processes and invest time in your business as if it’s ours.”
Susan Vice has been with us since October 2020, serving as our Financial Controller before being promoted to VP of Franchise in 2025. She has spent the majority of her professional career in a leadership role within some of the nation’s largest restaurant groups. During that time, she worked on behalf of both franchisees and franchisors.