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May 23, 2013

RNR Opens New Corporate Store in Orlando, FL

RNR Custom Wheel and Tire Express opened their 10th corporate location on May 5th, 2013.  The new store is located at 6000 South Orange Blossom Trail and is their second Orlando location.  Their original Orlando location is at 3240 West Colonial Drive.

On Saturday, May 18th, RNR hosted a grand opening event complete with local car clubs and live music provided by Obie Diaz and his crew from Power 95.3.  Some of the areas hottest custom vehicles were showcased, and at the end of the day, Team Redline Car Club went home with the trophy for “Best Car Club.”  A few lucky RNR patrons also took home tickets to an advanced screening of Fast and Furious 6, courtesy of Power 95.3.  It was a busy and exciting day for this new location, and one which they hope portends good things to come.

Orange Blossom Trail is perhaps the busiest thoroughfare in Orlando, and RNR expects this new store to see a lot of traffic.  This location is larger than most other RNR stores with 6700 square feet of space, an expansive showroom, and four bays.  All this room guarantees a large selection of wheels and tires in stock and plenty of convenience for customers looking for a variety of styles and sizes.

“This store is an exciting one for us.  We’ve done extensive remodeling on the building and this is the first corporate store to offer alignment services.  Some of our franchises have been testing this, and we’re looking forward to offering this service in Orlando,” says Vince Ficarrotta, Vice President of Operations at RNR Custom Wheel and Tire Express.  ”We’re very happy to be opening a new store here. It’s a great building in a great location, and we’re excited to expand our Orlando market.”

RNR Custom Wheel and Tire Express knew they would need more space on Orange Blossom Trail to accommodate the area’s large volume of traffic and business potential, but there was another addition that they knew they would need, as well:  an electronic reader board.  This is a new, but necessary, addition for RNR, according to Ficarrotta.  “Orange Blossom Trail is such a busy area that sometimes it can be difficult to locate individual businesses.  We’ve added the electronic reader board in an effort to help people distinguish us in the crowd, so that our customers can pick us out easily.”

Orlando is one of two corporate stores opening in 2013 (the other is in Daytona, FL), and RNR is looking to open more corporate stores in the future. “Our growth is focused on expansion of current markets where we already have a presence, and small outlying communities where we will be introducing our concept for the first time. Our plans are to open at least two corporate stores a year for the next five years, if not more.  With the growth plans of our franchises combined with new corporate stores, our goal of over 100 stores should easily be obtained in the next four years,” says Larry Sutton, Founder and President of RNR Custom Wheel and Tire Express.

On May 5th, 2013, the lights went on for RNR on Orange   Blossom Boulevard, and they are ready to bring the selection and convenience of their brand to a wider Orlando audience.


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