TAMPA, Fla. — RNR Tire Express has launched its eigth annual Breast Cancer Awareness Campaign during which RNR franchisees around the country will be donating a portion of tire sales during October to foundations advancing the cause of breast cancer research and the search for a cure.

Also, family and friends of breast cancer survivors can nominate deserving individuals for a chance to win a “Think Pink” package, which includes $1,000 cash, a set of new tires and a VIP spa day package, courtesy of RNR Tire Express.

The campaign is one of the longest-standing giveback initiatives in the brand’s 23-year history.

With 191 RNR locations currently in operation — up 21 locations since this same time last year — the community impact of the campaign is expected to be further-reaching than ever before, with more applicants anticipated this year, the dealership said.

The giveaway spotlights the resilience and fortitude shown by those men and women who have now or in the past struggled with a breast cancer diagnosis, RNR Tire Express said. The campaign affords them and loved ones an opportunity to share their journey toward recovery.

“Creating lasting relationships at the grassroots level has always been at the core of how things are done here at RNR. Our annual Breast Cancer Awareness Campaign being one of the most significant examples,” Larry Sutton, founder and CEO of RNR Tire Express, said.

“After all these years hosting the initiative alongside a growing field of franchisees, it’s become an incredible contributor to our brand’s ability to give back what’s now reached over a million dollars to communities nationwide on a yearly basis.”