The tire and wheel retailer anticipates record-breaking donations for its yearly initiative.
RNR Tire Express (RNR) announced it officially launched its 8th-annual Breast Cancer Awareness Campaign. With the help of RNR franchisees around the country, their team will be donating a portion of all tire sales during the month of October – Breast Cancer Awareness Month – to foundations advancing the cause of breast cancer research and the search for a cure, the company said.
Family and friends of breast cancer survivors or fighters are able to nominate deserving individuals for a chance to win a THINK PINK package, including $1,000 cash, a set of new tires, and a VIP spa day package, courtesy of RNR Tire Express.
The campaign is one of the longest-standing giveback initiatives in the brand’s 23-year history, according to RNR Tire Express. With 191 RNR locations currently in operation – up 21 locations since this same time in 2022 – the community impact of the campaign is expected to be further-reaching than ever before, with more applicants anticipated this year.
“Creating lasting relationships at the grassroots level has always been at the core of how things are done here at RNR. Our annual Breast Cancer Awareness Campaign being one of the most significant examples,” said Larry Sutton, founder and CEO of RNR Tire Express. “After all these years hosting the initiative alongside a growing field of franchisees, it’s become an incredible contributor to our brand’s ability to give back what’s now reached over a million dollars to communities nationwide on a yearly basis.”
For more information on the RNR Tire Express KNOCK OUT Breast Cancer Campaign, visit http://www.rnrtires.com/pink.